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LinkedIn Article
LinkedIn Articles are an amazing tool for B2B Businesses. In this instance, for EFCO’s FM Project Focus, the ROI for LinkedIn Articles vs. Salesforce Account Engagement (Pardot) is astounding.
This FM Project Focus Kingston Docks LinkedIn Article, as of 10/4/2024 has 2,149 article views with 2,781 members reached out of 6,476 subscribers! The Pardot email blast went to 10,106 emails and was opened 24.24%, which is great for the B2B construction field. From there, 809 viewers clicked through to read the full article on the webpage. 2,149 LinkedIn Article viewers may have read the entire article, 809 blast recipients clicked through to the article webpage.
Emails have a very limited shelf life in an inbox, but the LinkedIn Article numbers can keep growing, without a resend. People scroll through social for longer periods than they are willing to do for email. Recreation scrolling and active searches for similar topics extend the shelf life of these articles past the point of a blast. Additionally, LinkedIn Articles are live documents that can be altered, if changes are needed after the original release. They can be shared and reposted with ease.
All FM Project Focus Blasts vs. LinkedIn Articles have shown similar number proportions. These LinkedIn Articles have been such a hit with customers and leadership, that EFCO plans on changing the webpages for these articles to a similar LinkedIn Article format.
Jacqueline Hudson 