Our Team frequently executes ads for S & L Motors. They have a very specific aesthetic that they ask for and although gradients are presently trending they need to have a purposeful aesthetic. Also, auto ads are more engaging when they have an environment that one can see the vehicle in and feel that they can see themselves in that vehicle, navigating that landscape.
I worked with my Team Lead to convince the Ad Representative that a new look may result in more ad sales and click-throughs. We reinforced current branding and co-op guidelines whilst providing them with a clean contrasting professional ad set.
Jacqueline Hudson 