Our Team frequently executes ads for Summit Automotive. They have a very specific aesthetic that they ask for and although the metal might read as masculine the aesthetic they achieved doesn’t feel cohesive. Also, auto ads are more engaging when they have an environment that one can see the vehicle in and feel that they can see themselves in that vehicle, navigating that landscape.
I worked with my Team Lead to convince the Ad Representative that a new look may result in more ad sales and click-throughs. We reinforced current branding and co-op guidelines whilst providing them with a clean professional ad set that represented their rural area. Fon du Lac County has the third most cows in Wisconsin and produces the most milk. It’s very rural and farm life is a part of daily life in that county.
Jacqueline Hudson 